Yum The Worlds Largest Fast Food Company - 1229 Words

YUM operates over 39,000 fast food locations under their 3 main brands: KFC, Pizza Hut, and Taco Bell. YUM has grown to be the world’s largest fast food company, based on the number of operating locations (Interfax, 2013). YUM maintains a competitive brand by strategically looking for opportunities outside of the US. YUM has continued to grow globally, with over 50% of its income coming from outside of the US (Company, n.d.). In 2015, YUM opened 2,365 new restaurants around the world and this year they expect to better that number slightly. This equates to roughly 6 new stores daily. They have utilized franchise locations to fuel continued growth, while minimizing a portion of the overall risk. YUM has experienced tremendous success in China with KFC and Pizza Hut. In 2015, YUM decided to spin off their Chinese division and create YUM China. The move is intended to allow the individual management teams to focus on their respective businesses, which operate in separate areas of the industry life cycle. YUM has not only expanded into China, but India, Africa, and Russia as well. YUM’s aggressive plan to exploit new potential markets as the US fast food industry is in a mature phase of its life cycle has paid off well for the company. That does not mean that YUM does not recognize the importance of strong brand recognition in the US. YUM has worked to evolve their menus to meet the US consumers changing habits. The Taco Bell brand has been focused on reinventing itself in theShow MoreRelatedYum Brands Essay696 Words   |  3 PagesDescribe Pizza Hut and KFCs investment strategy in Latin America. Latin America was appealing to Yum brands because of its close proximity to the United States, language and cultural similarities, and the North America free Trade Agreement eliminated tariffs on goods traded between the United States. Performing a country analysis was an important part of the strategic decision making process. Yum Brands had to accurately assesses the risks of doing business in other countries and regions in orderRead MoreSwot Analysis Of Yum Brands897 Words   |  4 PagesYum! Brands is one of the strong fast food chain brands across the world. It owns major fast food franchise’s like  KFC,  Pizza hut,  Taco bell, East Dawning and others. Naturally, with such top retail chains belonging to Yum! brands, their presence worldwide is phenomenal. Yum! Brands is considered the world’s largest fast food chain and has more then 43,500 restaurants across the world. They have a strong presence in  China  and India, which are two of the most populated nations on the earth. It isRead MoreCompetitor And Financial Analysis : Burger King Essay964 Words   |  4 Pagesfoodservice companies† (Burger King Worldwide 4) like McDonalds possesses. â€Å"McDonald’s and Wendy’s are Burger King’s primary competitors† (Burger King Worldwide). Wendy’s has various opportunities that give it some advantageous or external growth, but threats from â€Å"intense competition may erode the group’s market share† (The Wendy’s Company 4). Wendy’s is a very prominent corporation in the marketplace of North America. â€Å"The group is the world’s third largest quick-service restaurant company in the hamburgerRead MorePizza Hut : The Largest Pizza Chain1576 Words   |  7 PagesExecutive Summary Pizza Hut is the largest pizza chain in the world, with over 13,000 units in more than 94 countries. Pizza Hut Canada has over 300 units from coast to coast, with two distinct restaurant builds to service dine-in and delivery channels. Pizza Hut is already established as a world leader in pizza, resulting in the trust and respect of consumers. The mission with this new franchise would be to further extend and build upon Pizza Hut’s good reputation, and there is plenty of confidenceRead MoreBusiness Description Of Yum China1714 Words   |  7 PagesBusiness Description Yum China Holdings is the largest independent restaurant in China. They are in the Restaurant, Bars, and Food Services industry. Yum China is a spin-off of its parent company, Yum Brands. The company was founded on April 1, 2016 and is headquartered in Louisville, Kentucky. Yum China became a publicly traded company on November 1, 2016. They have exclusive rights to operate and sub-license KFC, Pizza Hut, and Taco Bell with outright ownership of East Dawning and Little SheepRead MoreMcdonald s Stock Symbol Or Stock Ticker916 Words   |  4 PagesThe name of the company I decided to research for my project is Mcdonalds. The Mcdonald’s stock symbol or stock ticker is MCD and this company trades in the New York Stock Exchange. The McDonald s headquarters complex, McDonald s Plaza, is located in Oak Brook, Illinois. The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California. The present corporation dates its foundin g to the opening of a franchised restaurant by businessman RayRead MorePopeyes vs Kentucky Fried Chicken1731 Words   |  7 PagesKuyee Slanger Principles of Management Instructor: Ms. Livingston 03/29/2012 Midterm Popeyes Fried Chicken Vs Kentucky Fried Chicken Popeyes: To be the world’s best quick service restaurant. Being the best means providing outstanding quality service, cleanliness, and value, so that makes every customer in every restaurant smile. SWOT Analysis: Strengths: The strength of Popeyes is based on its distinctive brand and style of Louisiana spicy chickens that it provides on its menu along withRead MoreFinancial Analysis - Yum! Brands and Darden Restaurant2097 Words   |  9 PagesYum! Brands Yum! Brands started out as Tricon Global Restaurants in 1997 as the result of a separation from PepsiCo, and became owners of the KFC, Pizza Hut and Taco Bell brand names worldwide. Yum! Brands is now a Fortune 500 company based out of Louisville, Kentucky and the world’s largest restaurant company in the world in terms of system restaurants. With over 37,000 restaurants in over 110 countries, Yum! Brands dominates four sectors of the quick-service food industry: Mexican with the TacoRead MoreThe Success Of Yum, Pizza Hut, And Taco Bell3306 Words   |  14 PagesIntroduction Yum! Brands is an American fast food corporation, which a fortune of 500 corporation. Yum operates the other three parts of brand: KFC, Pizza Hut, and Taco Bell. It located in Louisville, Kentucky, and it is the largest fast food enterprise in the system units of about 41,000 restaurants around the world. The gross profit in 2014 of Yum! Brands are more than $15 billion. As Yum! Brands play an important role in global markets, and it also has positively market improvement in China. ThisRead MoreKentucky Fried Chicken and Global Fast Food Industry2025 Words   |  9 PagesKENTUCKY FRIED CHICKEN AND THE GLOBAL FAST-FOOD INDUSTRY UNIVERSITY OF DHAKA A report submitted to the Faculty of Business Studies in partial fulfillment of the requirements of the final term examination in Principle of Management, Summer-2013. Submitted To: Prof. Dr. Shahid Uddin Ahmed Course Instructor EM 502 (S-B) Principle of Management Submitted By: Group B Sahin Sultana, Roll-66 Kanis Fatima, Roll-76 Nowshin Ahmed, Roll-63 Tabassum Mohsin Chowdhury